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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2015
Volume
---
Issue
1(15)
Identifiers
Cover
Volume contents
1(15)
article:
The position of marketing in a contemporary organization - character of changes
(
Pluta-Olearnik M.
), p. 1-17
article:
Determinant factors of the marketing activity of scientific and research institutions
(
Sojkin B.
), p. 19-32
article:
The utilization of the concept of relationship marketing in the process of building the ties of a university with external stakeholders
(
Waśkowski Z.
), p. 33-45
article:
Success factors and limitations of efficient internal communication
(
Tworzydło D.
), p. 47-58
article:
Marketing-sales interface and organizational competitiveness
(
Avlonitis G. J.
,
Lionakis K.
), p. 59-76
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