Wizerunek komunikacyjny zakładów pogrzebowych w Polsce

• Authors: Michał Grala

Title variants

EN

COMMUNICATION IN THE FUNERAL BUSINESS IN POLAND

• Languages of publication: PL

Abstracts

EN

Free market economy requires the company to build a dynamic and unique image. Each market operator should use all possibility of communication channels to use synergy effects to differ from competitors. Analysis of the elements of communication allowed to build a probable model, the matrix, for funeral business in Poland.

Keywords

EN

FUNERAL BUSINESS IN POLAND; COMMUNICATION; COMPANY'S IMAGE

• Publisher: Wydawnictwo Uniwersytetu Wroclawskiego
• Journal: Dziennikarstwo i Media
• Year: 2011
• Volume: 2
• Pages: 99-105

Contributors

author

Michał Grala