Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

PL EN


2016 | 23 | 76-90

Article title

Creating value for customer in business networks of high-tech goods manufacturers

Content

Title variants

Languages of publication

EN

Abstracts

EN
The main paper goal is to recognize the category of value for customer with respect to high-tech products, and to propose a model of creation of this value in business networks established by manufacturers. The research methods include critical analysis of the literature, documentation method, as well as the case research method and observation method. The results of the research proved that the value offered to buyers is characterized by growing multidimensionality which results in increasing complexity of the creation process of this value by their manufacturers. Due to the fact that they do not have complex skills and resources to create the value independently, they form business networks. These networks include increasingly larger group of entities, in which the importance of individual cooperants is highly diversified.

Year

Volume

23

Pages

76-90

Physical description

Contributors

  • Department of Market Policy and Marketing Management. Faculty of Management. University of Economics in Katowice

References

  • Chesbrough H. (2003): Open Innovation. The New Imperative for Creating and Profiting from Technology. Harvard Business School Press, Boston.
  • Doyle P. (2000): Value-Based Marketing. Marketing Strategies for Corporate Growth and Shareholder Value. John Wiley & Sons, Chichester.
  • Drucker P.F. (1993): The Practice of Management. Harper Business, New York.
  • Ford D., Gade L.E., Häkansson H., Snehota I. (2003): Managing Business Relationships. John Wiley & Sons, New York.
  • Gale B.T. (1994): Managing Customer Value: Creating Quality and Service That Customers Can See. The Free Press, New York.
  • Gummesson E. (1987): The New Marketing: Developing Long-Term Interactive Relationships. „Long Range Planning”, Vol. 20, No 4.
  • Herrmann A., Huber F. (2009): Produktmanagement. Gabler Verlag, Wiesbaden.
  • Kaplan R.S., Norton D.P. (2004): Strategy Maps. Harvard Business School Press, Boston, M.A.
  • Kenyon G.N., Sen K.C. (2015): The Perception of Quality: Mapping Product and Service Quality to Consumer Perceptions. Springer Verlag, London.
  • Kotler Ph. (2005): Marketing. Rebis, Poznań.
  • Kotler Ph. (2012): Kotler on Marketing, Simon and Schuster, New York.
  • Kotler Ph., Armstrong G., (2010): Principles of Marketing. 13th ed. Pearson Education, Prentice Hall.
  • Kotler Ph., Kartajaya H., Setiawan I. (2010): Marketing 3.0: From Products to Customers to the Human Spirit, John Wiley & Sons, New Jersey.
  • McKenna R. (1991): Relationship Marketing. Successful Strategies for the Age of the Customer. Addison-Wesley, New York.
  • Monroe K.B. (1991): Pricing – Making Profitable Decisions. McGraw-Hill, New York.
  • Oprogramowanie stanowi prawie połowę ceny auta, a jego wady miewają tragiczne skutki (2014), http://www.dobreprogramy.pl/Oprogramowanie-stanowi-prawie-polowe-cenyauta-a-jego-wady-miewaja-tragiczne-skutki,News,52196.html (22.08. 2015).
  • Payne A. (1991): Relationship Marketing: The Six Markets Framework. Working paper. School of Management Cranfield University, Cranfield. England.
  • Porter M. (1985): Competitive Advantage. Creating and Sustaining Superior Performance. The Free Press, New York.
  • Prahalad C.K., Ramaswamy V. (2004): The Future of Competition: Co-Creating Unique Value with Customers. Harvard Business School Publishing, Boston.
  • Ravald A., Grönroos C. (1996): The Value Concept and Relationship Marketing. “European Journal o f Marketing”, Vol. 30, No 2.
  • Renault-Nissan Alliance and Daimler AG Announce Wide-Ranging Strategic Cooperation (2010), https://www.daimler.com/documents/investors/nachrichten/kapitalmarktmeldungen/daimler-ir-release-en-20100407.pdf (access: 20.08.2015).
  • Ricciardi F. (2014): Innovation Processes in Business Networks: Managing Inter-Organizational Relationships for Innovational Excellence. Springer-Gabler, Wiesbaden.
  • Sagan A., red. (2011): Wartość dla klienta w układach rynkowych. Aspekty metodologiczne. Wydawnictwo Uniwersytetu Ekonomicznego, Kraków.
  • Samuelson P., Nordhaus W.D. (1994): Economics. McGraw Hill College, New York.
  • Szymura-Tyc M. (2005): Marketing we współczesnych procesach tworzenia wartości dla klienta i przedsiębiorstwa. Wydawnictwo Akademii Ekonomicznej, Katowice.
  • Thompson D., Hamilton R., Rust R. (2005): Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing. „Journal of Marketing Research” November, Vol. XLII.
  • Weinstein A. (2004): Superior Customer Value in the New Economy: Concepts and Cases. CRC Press, Boca Raton, FL.
  • Woodall T. (2003): Conceptualising „Value for the Customer”: An Attributional, Structural and Dispositional Analysis. “Academy of Marketing Science Review”, No. 12.
  • Woodruff R.B. (1997): Customer Value: The Next Source for Competitive Advantage. “Journal of the Academy of Marketing Science”, Vol. 25, No. 2.
  • Woodside A.G., ed. (2010): Organizational Culture, Business-to-Business Relationships, and Interfirm Networks. Emerald Group Publishing, Bingley.
  • Zeithaml V.A. (1988): Consumer Perceptions of Price, Quality and Value: A Means-End-Model and Synthesis of Evidence. “Journal of Marketing”, Vol. 52, No. 3.
  • Żabiński L., red. (2009): Marketing produktów systemowych/sieciowych. Podstawy teoretyczne, zarys metodyki badań. Wydawnictwo Uniwersytetu Ekonomicznego, Katowice.

Document Type

Publication order reference

Identifiers

ISSN
1732-1948

YADDA identifier

bwmeta1.element.cejsh-0fc30602-d5af-4912-a218-59283aeafd47
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.