Applying technical solutions and omnichannel approach to managing the information in transport

• Authors: Lubieniecka-Kocoń Karolina

Title variants

PL

Zastosowanie rozwiązań technicznych wraz z podejściem omnichannel do zarządzania informacją w transporcie

• Languages of publication: EN

Abstracts

EN

When considering information management in transport, one may try to take several perspectives; omnichannel approach seem to be the most interesting one. The role information management plays in enhancing transport capabilities is considered crucial. What is more, contemporary technology development allows to build coherent network which would collect, store and perform preliminary analysis of the information acquired. Thus, one might receive the model of passing the information that would address best the needs expressed by contemporary citizen. The purpose of the hereby article is to present how to adapt omnichannel approach towards information management so that to boost its effectiveness. The research is theoretical, thus allowing the area for discussion of the proposed model, nevertheless, its character limits the possibility to verify it in practice; therefore it should be highlighted its findings ought to be followed with practical verification of the idea.

PL

Rozważając kwestię zarządzania informacją w transporcie, warto zastanowić się nad koncepcją omnichannel. Rola, jaką zarządzanie informacją odgrywa w zwiększaniu możliwości transportowych, uznawana jest za kluczową. Co więcej, rozwój współczesnej technologii pozwala na stworzenie koherentnej sieci zbierającej, przechowującej i dokonującej wstępnej analizy pozyskanych danych. Tym samym można stworzyć model przekazywania informacji, odpowiadający potrzebom współczesnego odbiorcy. Celem niniejszego artykułu jest zaprezentowanie, w jaki sposób można zaadaptować podejście omnichannel do zarządzania informacją, tak aby zwiększyć jej efektywność. Rozważania mają charakter teoretyczny, pozwalając na dyskusję nad analizowanym modelem; niemniej jednak należy podkreślić, że przedstawione informacje powinny przejść proces weryfikacji w praktyce.

Keywords

EN

ICT network; Managing information in transport; Omnichannel

PL

Omnichannel; Sieć ICT; Zarządzanie informacją w transporcie

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2019
• Volume: 383
• Pages: 72-81

Contributors

author

Lubieniecka-Kocoń Karolina

• WSB University, Dąbrowa Górnicza. Faculty of Applied Sciences. Department of Rail Transport

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Identifiers

ISSN

2083-8611