EN
The author claims that during the 2008+ crisis the idea of leadership was transvalued. Speed and intensity of changes made it impossible to perform traditional functions of leaders i.e. to detect, avoid and prevent crises in corporations. CSR programs also did not prevent taking decisions that are false from an ethical point of view. It is suggested to recall the ideas of great axiology ethicists: Max Scheler and Nicolai Hartmann and to the systems of ethical leadership created by D. Lennick and F. Kiel in American Express, which were already tested during crises.