Innowacyjność wymaga rutyny. Zastosowanie koncepcji design thinking w tworzeniu innowacji

• Authors: Adrian Pyszka , Michał Bartoszewicz

Title variants

EN

Innovation Requires Routine - Design Thinking Concept in Creating Innovations

• Languages of publication: PL

Abstracts

EN

Today's economic reality promotes companies which are capable of creating welldesigned products and services out of creative, innovative ideas. This article is devoted to an attempt to fusion two concepts widely perceived as a contradicted, innovations and routines. The authors of the article highlight the co-existence of the relationship between innovation and routines. Additionally, the authors indicate the challenge of transition from creative idea to innovation represented by the real product or service. The paper proposes a solution - concept of Design Thinking, which equips the organization in routine enabling rapid prototyping and development of innovative products.

Keywords

PL

Dyfuzja wiedzy; Innowacyjność; Kreatywność

EN

Creativity; Innovative character; Knowledge diffussion

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 183 cz 1
• Pages: 230-242

Contributors

author

Adrian Pyszka

author

Michał Bartoszewicz

References

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Identifiers

ISSN

2083-8611