EN
The article focuses on the thesis that the culture marked vocabulary of German expresses pluriculturality and -regionality and evokes lexical polyonymy. This is analyzed and described in the framework of a linguo-cultural research based on selected nominations of realia in German inside and outside the German-speaking cultural area (DACH region and Russia), which are tied to pluri-, inter- and transcultural concepts. It should be noted that the lexical polyonymy in the culturally marked vocabulary of German is to a great extent a specific expression of the linguistic diatopic/regional variety structure.