E-consumers against the Risk of a Failed Purchase

• Authors: Grzegorz Maciejewski
• Languages of publication: EN

Abstracts

EN

In a common opinion, online shopping is considered more risky than traditional shopping in regular shops. The results of research presented in this article constitute an attempt to look at the issue from a wider perspective. In the article, the following questions have been answered: What apprehensions and doubts accompany e-consumers while making online shopping? Which are the most important for them? What are consumers doing to reduce the risk of a failed purchase? And also how much are e-consumers aware of their rights.

Keywords

EN

Customer; Risk

PL

Klient; Ryzyko

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 151
• Pages: 119-131

Contributors

author

Grzegorz Maciejewski

References

• Bauer R.A.: Consumer Behavior as Risk Taking. In: Dynamic Marketing for a Changing World. Ed. R.S. Hancock. Proceedings of the 43rd Conference of the American Marketing Association, Chicago 1960.
• Budżety Gospodarstw Domowych w 2011 r. CSO, Warsaw 2012.
• Dąbrowska A., Janoś-Kresło M.: Konsument na rynku e-usług w krajach Europy Środkowo-Wschodniej. Difin, Warsaw 2010.
• Maciejewski G.: Ryzyko konsumenta w Internecie. "Handel Wewnętrzny" wrzesień-październik 2011, part 3.
• Maciejewski G.: Ryzyko w decyzjach nabywczych konsumentów. Wydawnictwo Uniwersytetu Ekonomicznego, Katowice 2010.
• Maciejewski G.: Polski konsument - ryzykant czy asekurant. In: Konsument Gospodarstwo domowe - Rynek. Polska Europa. Eds. Z. Kędzior i M. Jaciow, Wydawnictwo Akademii Ekonomicznej, Katowice 2009.
• Mitchell V.W.: Consumer Perceived Risk: Conceptualizations and Models. "European Journal of Marketing" 1999, No. 33 (1/2).
• Nunally J.C., Bernstein I.H.: Psychometric Theory. McGraw-Hill, New York 1994.
• San Martin S., Camarero C.: How Perceived Risk Affects Online Buying. "Online Information Review" 2009, Vol. 33, No. 4.
• Tyszka T., Zaleśkiewicz T.: Racjonalność decyzji. Pewność i ryzyko. PWE, Warsaw 2001.

Identifiers

ISSN

2083-8611