Consumer Perception of Mobile Commerce in Poland

• Authors: Krzysztof Kapera
• Languages of publication: EN

Abstracts

EN

The purpose of this paper is to analyze consumers' perception of mobile commerce in Poland. The publication is based mainly on the results of a survey conducted in 4Q 2012 on a sample of 118 Cracow University of Economics students. The study confirmed that the Polish mobile commerce market is still at an early stage of development. Currently, only a relatively small percentage of consumers use mobile phones to make purchases of goods or services. The main reasons for this state of affairs include lack of awareness and knowledge among consumers about this form of shopping and their negative attitude.

Keywords

EN

Consumer behaviour; Mobile phone

PL

Telefonia komórkowa; Zachowania konsumenta,

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2013
• Volume: 151
• Pages: 87-95

Contributors

author

Krzysztof Kapera

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Identifiers

ISSN

2083-8611