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Journal

2015 | 3 (60) | 74-78

Article title

E-biznes, tradycyjny biznes a zjawisko kanibalizacji w kontekście modeli biznesu

Authors

Content

Title variants

EN
E-business, traditional business and cannibalization in the context of existing business model

Languages of publication

PL

Abstracts

EN
The aim of this article is to place the interest on cannibalization of existing business model as a consequence of introducing to the company's activity new business based on digital technologies. The article is structured as follows: in the first part the business model notion is presented, further its relation with technology, especially digital technology, is underlined, then in the third part research methodology is discussed, whereas the fourth part analyses enterprises' reactions to revolutionary change triggered by digital technologies in the business model context. Considerations presented in the article has been formulated on the basis of systematic literature review, including 139 publications from the period between 2010 and 2014, Polish-language and English-language, and represent part of wider research conducted on business models. Quoted in the article the Deseret News case points to the dual-transformation approach as the most effective reaction to digital revolution. Firstly, the transformation encompasses reorganizing existing business in order to adjust it to the current market reality. Secondly, new innovative business based on digital technologies is being developed within separate structures with the intention to become the future core of the company's performance.

Journal

Year

Issue

Pages

74-78

Physical description

Dates

published
2015-06-30

Contributors

author
  • University of Economics in Katowice

References

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Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.desklight-d16cc695-1099-457c-919e-8ccd0464c24c
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