Journal of Marketing and Consumer Behaviour in Emerging Markets - Issue 1(1) (2015) - CEJSH - Yadda

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Issue details

Publisher

Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania

Journal

Journal of Marketing and Consumer Behaviour in Emerging Markets

Year

2015

Volume

---

Issue

1(1)

Identifiers

ISSN

2449-6634

Cover

Volume contents

1(1)
- article: The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention (Haliun S., Cho S.-D.), p. 4-14
- article: The determinants of Polish movies’ box office performance in Poland (Gmerek N.), p. 15-35
- article: Gender differences in mall shopping:a study of shopping behaviour of an emerging nation (Sohail M. S.), p. 36-46
- article: Does a global young consumer exist? A comparative study of South Korea and Poland (Kacprzak A., Dziewanowska K.), p. 47-61
- article: Using the SERVQUAL model to evaluate the quality of services for a farm school store (Handrinos M. C., Folinas D., Rotsios K.), p. 62-74

open years

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