CSR i emocjonalność konsumenta: czy społecznie wrażliwi konsumenci racjonalizują swoje wybory ekonomiczne?

• Authors: Barbara Fryzel

Title variants

EN

CSR and Consumer's Emotionality - do Socially Sensitive Consumers Rationalize their Economic Choice?

• Languages of publication: PL

Abstracts

EN

The paper hypothesizes the possible influence on consumer behaviour and purchase intent, which can be exercised by the firms because of the partially emotional character of the decision making proces and economic reasoning. Corporate identity constructed around the notion of CSR could be one of the possible platforms of such influence.

Keywords

PL

Decyzje konsumenckie; Konsument; Społeczna odpowiedzialność biznesu

EN

Consumer; Consumer decision; Corporate Social Responsibility (CSR)

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2014
• Volume: 180 cz 2
• Pages: 88-98

Contributors

author

Barbara Fryzel

References

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Identifiers

ISSN

2083-8611