EN
Obtaining a competitive advantage is primarily sought in innovation and the ability of the organization to flexible action. In both cases their engagement is especially important. The members of the organization rarely work independently of others, and mutualinteraction may enhance or limit the employees engagement. Shaping social interaction conductive to the employees engagement in the organization becomes interesting. The goal of the article is to formulate the assumptions of this issue. Three groups of factors which allow to consider the complexity of social interaction: direction and intensity, form and structure have been distinguished. Attention is paid to changes which affect the functioning of the organization at meso and micro level. It has been recognized that social interactions in contemporary organizations should be considered (1) as a complex process, which consists of three previously mentioned groups of factors, and (2) based on the orientation of reserves, assuming also that employees are a potential organization and become its participants.