Jakość władzy publicznej a wybory powszechne – ujęcie marketingowe

• Authors: Piotr Lenik
• Languages of publication: PL

Abstracts

PL

The quality of the official authority and the general election – marketing presentationIn the article was paid attention to connections between the general election and the quality of official authority. Here was discussed a specificity of the instrumentation of election marketing in context 4P model, a systematics of election taking place in our country, as well as issues of the participation of the society in the general election on various rungs of the authority.

Keywords

PL

marketing wyborczy, marketing-mix, władza publiczna, wybory

• Publisher: Uniwersytet Jagielloński
• Journal: Zarządzanie Publiczne
• Year: 2013
• Issue: 3(23)

Dates

published

2013

online

2013-07-23

Contributors

author

Piotr Lenik