Green Hotels – Exception or Norm?

• Authors: Mariusz Cembruch-Nowakowski
• Languages of publication: EN

Abstracts

EN

The paper aims at presenting the broad literature report on green hotels. Development of the “green hotels” concept and its implementation are relatively new initiatives in hospitality sector. They can be seen as the elements of the growing general global environmental awareness. Hospitality industry is one of the most rapidly expanding sector worldwide. It is strongly associated with tourism. However, with the growing palette of services offered currently by the hotels they tend to play various socio-economical roles. In many locations hotels function as a driving force for socio-economic development, serving as employers for the local population, but also providing the forum for meetings, conferences, private/family events and ceremonies. Unfortunately, hospitality is also recognised as an industry characterised by the consumption of significant amount of resources. In particular, this concerns energy and water consumption but also waste generation. Based on literature reports the paper presents impact of dynamically growing hotel industry on the environment. The evolution in customers’ preferences towards green hotels is discussed in terms of their growing environmental awareness and the level of their satisfaction. The willingness of customers to financially support green hotel practices is discussed. The theoretical background of marketing strategies is discussed. The role of communication between various players involved in hotel operations is underlined.

Keywords

EN

development of marketing strategies; financial aspects; green hotels; ecological consumers’ attitudes

• Publisher: Instytut Geografii Uniwersytetu Pedagogicznego im. Komisji Edukacji Narodowej w Krakowie
• Journal: Prace Komisji Geografii Przemysłu Polskiego Towarzystwa Geograficznego
• Year: 2019
• Volume: 33
• Issue: 3

Dates

published

2019-09-30

Contributors

author

Mariusz Cembruch-Nowakowski

Identifiers

DOI

10.24917/20801653.333.11