O nagłówkach tekstów publikowanych na portalu Treningbiegacza.pl

• Authors: Elwira Olejniczak

Title variants

EN

About headlines of texts published on portal Treningbiegacza.pl

• Languages of publication: PL

Abstracts

PL

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EN

The aim of article is analysis of headlines of texts published on portal Treningbiegacza.pl. Information titles are blended with advertising and promotional. There are a lot of language games, modifications of idioms, rhetorical questions, quotes and hints and elements of specialistic vocabulary. Titles predominate motivating healthy style life and rational nutrition, taking up of challenges or shopping of concrete products. Pragmatic function is more important than information.

Keywords

PL

nagłówki; chwyty językowe; leksyka biegaczy

EN

headlines; language catches; jogging

• Publisher: Uniwersytet Łódzki. Wydawnictwo Uniwersytetu Łódzkiego
• Journal: Acta Universitatis Lodziensis. Folia Linguistica
• Year: 2017
• Volume: 51
• Issue: 1
• Pages: 67-75

Dates

published

2017-04-24

Contributors

author

Elwira Olejniczak

Identifiers

DOI

10.18778/0208-6077.51.01.05