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1
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„Cesta za svobodou“ v zrcadle mediální reality

100%
Rusin Dybalska R.
Annales Universitatis Mariae Curie-Sklodowska, sectio FF – Philologia
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2017
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vol. 35
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issue 2
EN
The goal of this paper is the media image of campaign Hello Czech Republic, organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers. They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden. Presented in the article in more detail comic book became the apparent main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting content more favorable from the point of view of the media. Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Created by media selective and distorted image was thus subordinated to current events in the country and used in the political struggle. 
PL
The goal of this paper is to present the media image of campaign “Hello Czech Republic”, organized in the Czech Republic in 2016 by the Meta association. Its task was to adapt to the Czech conditions Swedish teaching materials on refugees, national identity, stereotypes or migration, which would help in the work of Czech teachers. They consisted of a manual for teachers with suggestions of thirteen lessons, film Šádí, presenting the story of a small Kurdish girl, and comic book Jednou se zase setkáme, Sanam. Příběh o cestě za svobodou, telling the story of Hamid, who was forced to escape from Afghanistan to Sweden. The comic book, which was presented in the article in more detail, became the main subject of media reports. However, the recipient is not able to find out about it too much because it has become only a pretext for presenting the content more favorable from the point of view of the media. Therefore, the main theme in most of the media information has become one of the tasks, telling of a fictional nuclear accident in the Czech Republic, which effectively raised a wave of criticism directed at the campaign, not only from the media, but also the most important politicians in the Czech Republic. Selective and distorted image, created by media, was thus subordinated to current events in the country and used in the political struggle.
2

„From window cleaner to cardinal”: The story of an extraordinary media image

100%
Rusin Dybalska R.
Dziennikarstwo i Media
|
2018
|
vol. 9
15 - 36
EN
The aim of this study is to present the story behind the media image recounting the final months in the life of the former primate of the Czech Republic, cardinal Miloslav Vlk. The analyses presented in this study are grounded in a corpus of texts consisting of 63 press articles published by Czech national dailies between 23 January and 26 March 2017. The image recreated on their basis has become extraordinary not only due to the fact of its very existence within the perception of the world promoted by Czech media, but also because of the way it was constructed and presented to the audience. One must not underestimate the role of the main protagonist of the analyzed image, who became one of its authors himself.
3
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“Polish for Everyone”. A Few Notes on the Oldest Textbooks for Learners of Polish in the Czech Republic

100%
Rusin Dybalska R.
Annales Universitatis Mariae Curie-Sklodowska, sectio N – Educatio Nova
|
2020
|
issue 5
EN
The paper herein is part of the ongoing research on the beginnings of Polish language instruction in Czechia. It discusses two textbooks for learners of Polish published at the turn of the 19th and 20th centuries: Franciszek Vymazal’s Polský snadno a rychle (Prague 1896) and Franciszek Alois Hora’s Praktická mluvnice polská s čítankou (Prague 1901). Their structure and contents are analysed together with applied teaching methods. Presented publications and their authors have become the source of information regarding the Czech and Polish relations at the time.
PL
Opracowanie jest częścią aktualnie prowadzonych badań na temat początków nauczania języka polskiego w Czechach. Przeprowadzono analizę dwóch podręczników do nauki języka polskiego wydanych na przełomie XIX i XX wieku: Franciszka Vymazala Polský snadno a rychle (Praga 1896) oraz Franciszka Aloisa Hory Praktická mluvnice polská s čítankou (Praga 1901). Omówiono zarówno ich strukturę i zawartość, jak i zastosowane metody dydaktyczne. Wskazane publikacje oraz ich autorzy stanowią też źródło informacji na temat ówczesnych kontaktów czesko-polskich.
4

Ziemianin kontra książę, czyli pierwsze bezpośrednie wybory prezydenckie w Czechach

100%
Rusin Dybalska R.
Oblicza Komunikacji
|
2014
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vol. 7
143-162
EN
In the article the author analyses the first direct presidential election in the Czech Republic, held in January 2013. She discusses the course and specificity of the election campaigns of two candidates who made it to the second round, namely Miloš Zeman and Karl Schwarzenberg. Drawing on selected forms of communication, most often used in communication with voters, the author examines the main topics tackled in the campaign, mechanisms used to present them as well as the results they brought. The election strategies emerging from the analysis also
5
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Iza Šaunová – Jazyk polský. Pierwszy kompleksowy podręcznik do nauki języka polskiego dla Czechów

100%
Rusin Dybalska R.
Poradnik Językowy
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2024
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vol. 812
|
issue 3
25-38
EN
The paper presents an excerpt from the ongoing research on teaching Polish in Czechia. Its main focus is to analyse the Polish language textbook Jazyk polský, published in 1958 and written by Iza Šaunová, a teacher of Polish Studies in Prague. The paper discusses the structure of the publication, its content, and the teaching methods used. The analysis of all these elements leads to the conclusion that we are dealing with the first such publication in Czechia. It was comprehensive, and even today its fragments could still be used successfully in teaching. Thus, the presented textbook and its author provide insight not only into the history of teaching Polish in Czechia, but also into the Czech and Polish relations in the postwar times.
PL
Tekst prezentuje fragment aktualnie prowadzonych badań dotyczących nauczania języka polskiego w Czechach i ma za temat analizę wydanego w roku 1958 podręcznika do nauki języka polskiego Jazyk polský autorstwa lektorki praskiej polonistyki Izy Šaunovej. W artykule omówiono strukturę publikacji, jej zawartość oraz zastosowane metody dydaktyczne. Analiza wszystkich tych elementów pozwala dojść do wniosku, że mamy do czynienia z pierwszą na ziemiach czeskich publikacją tego rodzaju przygotowaną w kompleksowy sposób, której fragmenty z powodzeniem mogłyby być wykorzystywane w dzisiejszej dydaktyce. Analizowany podręcznik oraz jego autorka stają się jednocześnie źródłem informacji na temat nie tylko historii nauczania języka polskiego w Czechach, lecz także kontaktów czesko-polskich w okresie powojennym.
6
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100 lat czeskiej polonistyki

88%
Rusin Dybalska R.
Poradnik Językowy
|
2024
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vol. 811
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issue 2
74-78
7
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Miloš Zeman and Andrzej Duda – reinventing image for election campaign purposes

51%
Rusin Dybalska R., Budzyńska-Daca A., Rawski T.
Bohemistyka
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2019
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issue 4
541-556
EN
The aim of this paper is to present a comparative analysis of selected elements of strategies for building political image of Miloš Zeman and Andrzej Duda, applied in the presidential campaign in Poland and Czechia in 2013 and 2015. The paper presents not only basic information about both campaigns, but primarily points to a number of common features, such as main motifs (history, family, the future), the target group and its image, communication channels, all used in both strategies for communicating with voters, despite different PR and cultural sphere of application.
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