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PL
In this paper I recommend using business process management (BPM) and also some of the elements of quality management (TQM, ISO 9001 standard), which have been used effectively in managing business and public organizations. I propose that they can be used in WUP (Provincial Labour Agency), especially as the environment of WUP itself is undergoing changes regarding legal, client and stakeholders’ requirements.
EN
Media, as the name suggests, mediate social communication and oftentimes also play a leading role in constructing it by manipulation (Nierenberg, 2011). Pierre Bourdieu (1998) points out that intellectuals have a moral obligation to react to media manipulation, by offering themes and ideas enriching discourses and helping to make symbolic capital (Bourdieu, 1986) socially wider accessible. In this text we show how the media discourse currently dominating in Poland creates an image of the public sector. We claim that such an image may ignite a destructive conflict, provoking a number of managerial dysfunctions. Instead of cultivating such an image we propose an approach more oriented towards diversity, which may promote constructive conflicts, which are creative, and also support humanistic functions of management and makes the symbolic capital of the ethos of public service more easily socially available.
PL
Celem artykułu jest zbadanie konsekwencji cyfryzacji dla tożsamości organizacyjnej. Pierwszym etapem badań był przegląd literatury poświęconej tożsamości organizacyjnej (OI), który pozwolił zidentyfikować kluczowe obszary i cechy tradycyjnie rozumianej tożsamości organizacyjnej. Na tej podstawie stworzono pierwszą część modelu, która jest prezentowana jako OI. Następnie przeprowadzono przegląd artykułów naukowych związanych z DI (Digital Innovation) w bazie danych Scopus. Wyniki uzyskane w związku z ujawnioną luką badawczą, jaką jest brak holistycznego podejścia do zmiany koncepcji tożsamości organizacyjnej spowodowanej digitalizacją, pozwoliły opracować model OI zdolny do uchwycenia jego transformacji w DOI (cyfrowa tożsamość organizacyjna). JEL: O32, O33, Z10 null The creation of the English-language version of these publications is fi nanced in the framework of contract No. 607/P-DUN/2018 by the Ministry of Science and Higher Education committed to activities aimed at the promotion of education.
EN
The purpose of this article is to explore the consequences of digitalization on organizational identity. The first stage of the research was a review of the literature dedicated to Organizational Identity (OI), which allowed us to identify key areas and features of classically understood OI. On this basis, we created the first part of the model, which is presented as OI. Then we conducted a systematic literature review of scientific articles connected with Digital Innovation (DI) in the Scopus database, which we identified as being of particular relevance to organizational studies. The results obtained in relation to the revealed research gap, which is the lack of a holistic approach to the change made in the concept of organizational identity brought about by digitalization, allowed us to develop a model of OI able to capture its transformation as Digital Organizational Identity (DOI). JEL: O32, O33, Z10 null The creation of the English-language version of these publications is fi nanced in the framework of contract No. 607/P-DUN/2018 by the Ministry of Science and Higher Education committed to activities aimed at the promotion of education.
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