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MANAGEMENT OF KNOW-HOW AND INTELLECTUAL PROPERTY, PRACTICAL APPROACH (Zarzadzanie wiedza i kapitalem intelektualnym, aspekty praktyczne)

100%
Siemieniuk L.
Optimum. Studia Ekonomiczne
|
2010
|
issue 1(45)
153-164
EN
Nowadays, enterprises have to face new challenges. Today, it is not enough to manufacture an unusual brand with new features. Now, a competitive advantage is based on know-how. Therefore, it is in the interest of any firm to introduce or improve the system of intellectual property management. Various firms use different approaches to achieve an improvement in their know-how. The first companies to implement the system of management of know-how were organizations where know-how is a key product and, at the same time, a main resource - consulting companies mentioned in this paper, e.g. HUTMEN S.A. which, through cataloguizing of their know-how wants to ensure an easy access to relevant information; Skandia Group - undertakes a number of initiatives promoting the intellectual property; Toyota - know-how management processes are based on specific organizational culture whose particular elements constitute their chief assets which determine key competence. One can note that the complexity of management of know-how and the intellectual property of an enterprise correlate strongly with its financial condition. Therefore, one should develop and enhance the know-how management methods in order to successfully increase the intellectual property of their enterprise.
2

IMPACT OF INTEGRATED MANAGEMENT INFORMATION SYSTEMS ON ENTERPRISE PERFORMANCE (Zintegrowane systemy informatyczne zarzadzania i ich wplyw na funkcjonowanie przedsiebiorstw)

63%
Zalewska-Bochenko A., Siemieniuk L.
Optimum. Studia Ekonomiczne
|
2011
|
issue 6(54)
121-138
EN
The purpose of the paper is to present the idea of integrated management information systems as the main source of information for enterprises, and to discuss business intelligence systems as an important complementary tool to IMIS. The authors attempt to investigate the major applications of business intelligence systems in enterprises, with particular regard to: marketing management, financial management, sales and distribution, personnel management, controlling, warehouse and transport logistics. The paper also discusses the ways in which business intelligence systems are used in e-commerce.
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