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У пошуку нових форм: реалії українського ринку медіа для дітей

100%

Огар Е.

Studia o Książce i Informacji

2017

vol. 36

This paper analyses one of the most innovative segments of the Ukrainian media market — digital and convergent media for children — from the perspective of media studies. Вasing on the results of relevant research and valid empirical data, the author suggests a possible typology for analyzing new media by content presentation type — monomedia and multimedia. Multimedia can be classified in origin — i.e. digitized versions of print media, original (“digital born”) media, and combined media. Thanks to such characteristics as modernity of design, high level of creativity, functionality, interactivity, attractiveness, efficiency of communication with young consumers, the most pronounced level of innovation in Ukraine is seen in multimedia and convergent mas media for children, which amalgamate printed magazines and web portals. Particular attention has been paid to innovative digital platforms, which fundamentally expand the functional possibilities of media for children in general. This paper elucidates the fundamental reasons — in the light of the availability of technology, communications and creative possibilities, development of the IT sector and actual production of digital media — why in Ukraine digital media for children are rather sporadic artistic projects than mass products of media industry.

Українська дитяча книга кінця XX–початку XXI ст.: літературно-видавничий «портрет» на тлі доби

100%

Огар Е.

Studia o Książce i Informacji

2015

vol. 34

95-108

The article is devoted to Ukrainian experience of chidlren’s book publishing in the context of the economic, social, cultural and linguistic conditions in modern independent Ukraine. The analysis of the children’s book market (1991–2015) presents some important quantitative and qualitative trends of the repertoire forming. With an increasing annual number of children’s book titles the print run has dropped in hundreds of times. Among significant characteristics of forming of the repertoire are the prevalence rates of editions of fiction (especially tales), editions of applied developing character, different encyclopedia; the imbalance in the ratio of books for different age groups of readers; the growing percentage of religious editions, editions of modern translations of world children’s literature; coexistence of high quality book-artifact and low quality mass production, etc. The special attention is payed to publishing houses which formed national repertoire of children’s book.

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2 Studia o Książce i Informacji

2 Огар Е.

1 2017

1 2015

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У пошуку нових форм: реалії українського ринку медіа для дітей

Українська дитяча книга кінця XX–початку XXI ст.: літературно-видавничий «портрет» на тлі доби