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The effect of teaching innovation on learning effectiveness among the students of Taiwan and Mainland China universities

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Huang Y.-T., Lee T.-R., Jiang Y.-J.
International Journal of Synergy and Research
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2018
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vol. 7
EN
This paper presents a teaching innovation that has proved successful in stimulating the in-class participation and learning effectiveness of Asian students. The sample population of the research was the teachers and the students of universities in Taiwan and Mainland China. Convenience sampling was used. Grey Relational Analysis (GRA) was used to explore the feedback of learning course. The research results showed that (1) students in Taiwan and Mainland China both have a good confience in attendance and teamwork projects at the beginning of the course and; (2) Taiwanese students are confient in their own creativity and application ability at the beginning of the course and students from Mainland China have a regular habit of reading relevant marketing books.
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Determining the Key Factors for the Advertisement on Micro Cinema Using Grey Relational Analysis and Dramaturgy Model

88%
Wu J.-F., Lee T.-R., Jioe I. P. J., Chien C.-Y., Mendy L. L.
International Journal of Synergy and Research
|
2018
|
vol. 7
EN
Technology advancement has seemingly made the world smaller, especially with the existence of tools such as a cell phone. Along with this development, new method of marketing and promotion has been formed. One of these strategies is the use of micro cinema. After suffiient background study on the factors that seemed to affect the effectiveness of micro cinema, these factors were then used to study the response by Taiwanese students and a working group as well as the working group from Mainland China. Responses obtained from all groups were then analyzed using grey relational analysis (GRA) and then further analyzed using the modifid dramaturgy model by Grove et al. (1992). The result obtained can be used to represent the important factors in micro cinema affecting each group.
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