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Rehionalna ekonomika
Authors
1
Budnikevych I. M.
1
Cherdantseva I. H.
Years
1
2009
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PRINCIPLES OF CONSTRUCTION OF MARKETING ACTIVITY OF TOURIST FIRMS OF THE REGION (BY THE EXAMPLE OF ENTERPRISES OF THE CHERNIVTSI REGION) (Pryntsypy pobudovy marketynhovoi diialnosti turystychnykh firm rehionu (na prykladi pidpryiemstv Chernivetskoi o
100%
Budnikevych I. M.
,
Cherdantseva I. H.
Rehionalna ekonomika
|
2009
|
issue
1(51)
242-250
EN
The features of development of marketing strategies in the tourist sphere of the region are examined on the basis of the method of SWOT-analysis.
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