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The article presents the definition and segmentation of the value-added services, including the business-to-business market. The main goal of the article is to present the high market potential of these services and some examples in care to encourage companies to be more innovative in this developing area.
EN
The article presents research results that analyze the influence of personality structure on undertaking business activities by Polish young people. The presentation of research outcomes is preceded by the review of definitions of enterprise skills and theories related to them from psychological and economic points of view. The research aimed at answering the question about psychological base for business skills defined as readiness for starting innovative activities, with measured chances but motivated by the need of success. The outcome analysis also tends to draw some possible differences between male and female business people.
EN
The authoresses search for answer to the question: what psychological features and socio-demographic factors characteristic for Polish young people influence on their optimistic or pessimistic expectations towards finding a job. The outcomes of the research show that optimistic point of view on own chances on labour market has increased in comparison to the one from the 90s of 20th century. In case of looking for job corresponding with qualifications, the estimation of chances relates to higher education studies. The examined realize that graduation do not guarantee finding a job. Women more than men are afraid of failure in getting a job. Expecting failure or success on labour market relates to values that young people appreciate. Pessimists - expecting failure in professional sphere - attribute values in mutual relationship between people while optimists - well-disposed towards success - appreciate material values and education.
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