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Problemy i perspektywy powstania wspólnych produktów turystycznych dla lokalnych społeczności

100%
Karyy O., Hlynskyy N.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2015
|
vol. 49
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issue 3
EN
The article highlights the problems and prospects of the common mutual tourism product of local communities on the example of Lviv region. The study proves the significance of tourism as a leading factor in local development, highlights the practical necessity of the mutual tourism product for local communities. The results of the survey that determines the tourist and recreational facilities in Lviv region, which are attractive for domestic and foreign customers, are analyzed as well.
PL
Artykuł opisuje problemy i perspektywy związane z powstaniem wspólnych produktów turystycznych lokalnych społeczności na przykładzie Lwowa. Praca pokazuje jak ważna jest turystyka jako czynnik lokalnego rozwoju i podkreśla potrzebę wypracowania przez lokalne społeczności wspólnych produktów dla turystów. W artykule analizowane są także wyniki ankiety wskazujące ośrodki turystyczne i rekreacyjne w pobliżu Lwowa atrakcyjne zarówno dla turystów krajowych, jak i zagranicznych.
2
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Created customer value by different trade formats of fast-moving consumer goods in Poland and Ukraine

81%
Sobczyk G., Krykavskyy Y., Hlynskyy N.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
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2019
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vol. 53
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issue 2
EN
Theoretical background: The main components of costumer value are the product, brand and image, personnel relationships and service activities, and offer availability. In retail, the important attributes of the products on sale are their range, price and terms of sale, relevant proximity and the benefit of obtaining, which includes spatial accessibility, emotional offer and time value. Modern trade solutions have created a wide range of opportunities for the client to facilitate access to the product offer through the introduction of various trading formats. The trade format should be understood as various concepts of retail outlet activity, which includes the formation of their infrastructure, immediate environment and the organisation of the sale of goods.Purpose of the article: The goal of the article is to classify the factors that create customer value using various formats of retail trade in consumer goods in the Ukrainian and Polish markets.Research methods: The following methods were used in this research: the abstract and logical method was used for generalising the theory and formulating conclusions; secondary research and survey were used for identifying the trends and patterns of efficiency in the studied factors; and the graphical method was used for visualising the results of the research.Main findings: In certain formats of sales points, the value for the customers is the breadth of the choice of goods and their quality, location and speed of purchase, the benefits arising from the level of prices and promotions, the service level and the general climate of the time offered by a store. The availability and possibility of goods choice has formed certain trends and customer habits among the buyers of consumer goods who are showing a preference for large purchases in hypermarkets and discount stores, supplementing purchases in specialised stores and only infrequently (in the Polish version) in markets/bazaars.
3
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New managers for changing global economy: Comparative analysis of business education by Ukrainian students in home universities and abroad

81%
Hlynskyy N., Karyy O., Yasevych A.
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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2017
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issue 463
285-296
EN
The article presents the analysis of causes stimulating Ukrainian students of managerial studies to emigrate abroad in search of other places of education. Factors that influence the process of integration of Ukrainian youth in the international environment are analyzed and directions of activities for overcoming the negative trends in the area are proposed. As part of the research the level of participation of Ukrainian students − future managers, economists, and entrepreneurs − in international exchange programs is also examined. An important dimension of the study is to determine the expectations of Ukrainian students about the prospects of a career abroad and a comparison with the assessment of such prospects in Ukraine. The results of a comparative analysis of the structure of the assessment of employment opportunities for students studying abroad and in Ukraine have been presented. The level of perception of the main differences between the educational process in Ukraine and abroad by the test group has been determined. Recommendations relating to the problems identified and directed to the reform of higher business education in Ukraine have been made.
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