The main aim of this paper is to present the results of comparative analysis of higher education effectiveness in the European Union countries in the context of technology adoption and knowledge development. The first part of the paper describes the notion of national competitiveness, the determinants of its improving and methods of its measuring. Enhancing national competitiveness is in fact one of the objectives of higher education in the welfare economies, or should be in the countries that want to become such. That is why our attempt to verify the higher education effectiveness is taken from the perspective of performance, such as com-petitiveness. Furthermore, the welfare economy will be very difficult to achieve without a well-educated and trained workforce that is able to absorb new knowledge in order to introduce innovations to market. Today's educational systems should thus provide the so-called knowledge workers who endowed with the relevant knowledge resources can apply them in practice. These workers are a strong factor underpinning national competitiveness. The second part focuses on the comparison of higher education effectiveness in the 27 European Union countries on the basis of selected indicators presented in the World Economic Forum’s annual Global Competitiveness Reports. Our study covers the five years period between 2008 and 2012 and is carried out to evaluate the effectiveness of higher education in European Union countries using indirect measures, such as the opinion of entrepreneurs about the quality of higher education, the indicators of knowledge absorption capacity, and the extent of cooperation between universities and business. In this part of the paper our own synthetic index of higher education effectiveness is also presented, which takes into account, according to the main aim of the paper, the issue related to technology adoption and knowledge development.
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