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EN
Although the wider public would think that sport is one of the most democratic subsystems in the society, in the last quarter of the 20th century and the early part of the 21st century substantive empirical research has shown that social inequalities are reflected in sporting practices and more generally in cultural consumption; furthermore, these tendencies may be even stronger. The aim of this study is to analyze social equality or inequality in a special field: in consideration of the new generation of competitive sports. The Hungarian state has started a Sport Talent Care Program (named Heracles Program) to nurture those 14-23 year-old talented young sportsmen, who are to be the future hopes of the country. The purpose of the research was, therefore, to analyze the social background of these young athletes and to discover the existing social inequalities in this population. In addition, the authors examined these sportsmen's affinity for their sport, and whether youngsters perceive sport as a professional activity or just as a beneficial recreational pastime. The results showed that the talented young athletes participating in the state-financed programs come from the middle or upper classes, as they did in 1976. Their parents' qualification level is high; they have good profession and excellent jobs. The number of the lower class-youngsters is almost negligible. From the results, it can also be concluded that sport as a profession is non-appealing for the young. They would like to follow the way of their parents: a good qualification and a decent job in everyday life. Nowadays competitive sports - already at a young age - demands hard work all day. These young people invest the bulk of their time and substantial energy into competitive success, thus there are permanent conflicts between them and their environment (parents, coaches, leaders of the club), and even within the athletes themselves.
EN
Analysis on the media representation of male and female athletes has been a popular field of study among sport sociologists. In gender studies, the issue of sports and gender appeared on the agenda relatively late, however, the complete intertwining of mass communication and competitive sports have opened a new dimension on this field, more and more professionals have made attempts to demonstrate the differences in quality and quantity, regarding the representation of male and female sports, with the help of analyzing the content of electronic and written media products. Research results clearly indicate that here, similarly to other fields of social life, women are at a disadvantage Their representation falls behind that of men not only in quality, but in quantity as well, which can have great influence on the public opinion about the sport of the two genders The article presents the results of the author's PhD research, which used content analysis of the sports press based on gender, and furthermore, to explore the attitudes of top female athletes, readers and sports journalists. According to the conclusions of the study, the charactenstics of gender representation are parallel with intenational trends: female sports are significantly under-represented in the press. Both in the case of female athletes and the readers it is true that they judge the representation of the two genders to be fairly proportionate. However, according to sports joumalists, in a sports media based on financial interests, women have no opportunity for equality.
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