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  1. 1 Szczepańczyk M.

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Innowacyjne sposoby wykorzystania mediów społecznościowych w komunikacji wewnętrznej i zewnętrznej organizacji

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Szczepańczyk M.
Studia Ekonomiczne
|
2014
|
vol. 183 cz 2
185-196
EN
Social media has become one of the most important communication tools. Their potential can be used to create communication processes within the organization, but also to support external communication, especially with customers. Given the variety of these tools and their high usability, social media is an attractive form of communication for young customers and employees.
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