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Caveat emptor! O utopii konsumpcyjnej na przykładzie powieści Jamesa Lovegrove’a Days

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Brzozowska B.

Panoptikum

2010

issue 9(16)

133-142

The article demonstrates the problem of utopia in the context of the consumerism. The basis for presented considerations is the characterization of new consumer space by Anne Friedberg. Key issues are the primacy of visuality and its crossing and the relationships between the cinema and the specificity of new shopping environments. A novel Days by James Lovegrove serves as illustration for this theoretical analysis.

„Are you in?” – nowe formy promocji w przestrzeni miejskiej

100%

Brzozowska B.

Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura

2010

issue 1

156-164

The article aims at examining new marketing solutions (“dark marketing”, buzz marketing, viral marketing) which are based on advertising campaigns in different media and the real urban space at the same time. The analysis of selected examples is based on the Henry Jenkins' concept of media convergence and the problem of negotiations between consumers and producers. New marketing solutions may become an element of an interesting game with the audience, especially if the audience can be emotionally involved in the plot. Two categories “non-place” and “out of place” create a context for this game in the urban space.

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1 Annales Universitatis Paedagogicae Cracoviensis. Studia de Cultura

1 Panoptikum

2 2010

2 Brzozowska B.

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Caveat emptor! O utopii konsumpcyjnej na przykładzie powieści Jamesa Lovegrove’a Days

„Are you in?” – nowe formy promocji w przestrzeni miejskiej