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Mikroprzedsiębiorstwa rodzinne w Wielkopolsce (2008-2010)

100%
Więcek-Janka E.
Problemy Zarządzania
|
2010
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vol. 8
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issue 4(30)
107-129
EN
The paper presents selected aspects of micro-enterprises in the Wielkopolska district. Based on literature and own research the author analyzes the micro-enterprise structure, its current market activities and organizational forms of popular internal and external communication, plans and forms of investment, the occurrence of conflicts and the usage of knowledge in the company management.
PL
W artykule przedstawiono wybrane aspekty działalności mikroprzedsiębiorstw w Wielkopolsce. Na podstawie literatury przedmiotu i badań własnych dokonano analizy struktury mikroprzedsiębiorstw, jej bieżącej działalności rynkowej i organizacyjnej, wybieranych form komunikacji wewnętrznej i zewnętrznej, planów i form realizowania inwestycji, występowania konfliktów oraz wykorzystania wiedzy w zarządzaniu firmą.
2
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Scientometric and Bibliometric Analysis in Analytical Marketing Research

63%
Więcek-Janka E., Szewczuk S.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
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2022
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vol. 56
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issue 1
143-167
EN
Theoretical background: Analytical marketing is at the heart of scientific research because it plays an important role in building the competitiveness of enterprises and is an opportunity for them to grow.Purpose of the article: The aim of the article is to present the results of a bibliometric analysis of the developing area of analytical marketing.Research methods: For this purpose, specialist journals published between 1900 and 2021 were searched in the Web of Science database. The scientometric analyses carried out on their basis concern the number of publications, authorship and co-authorship, the number of citations, journals, thematic categories, institutions, countries and keywords. Over 200 publications cited 2,563 times were analyzed.Main findings: The concept of analytical marketing was taken into account by over 400 authors, with Maria Petrescu authoring the highest number of publications, and Michel Wedel being the most significant author due to the number of citations. An important role, due to the number of publications in this area, is played by institutions based in the USA (over 50%), including the University of Nevada, Las Vegas (UNLV) and the Nevada System of Higher Education (NSHE). What is more, the conducted research emphasizes the importance of marketing analytics and presents benefits that stem from using it.
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