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Local Action Groups (LAG) as an important strategic partner for rural development in the Region of South Bohemia

100%
Pártlová P., Hron J.
Littera Scripta
|
2016
|
issue 1
99-110
EN
This paper presents the opportunities for using local action groups (LAG) as an ideal platform for the initiation of the functional and long-term development of rural regions. Countryside areas in the Czech Republic are facing an exodus of young people and a decreasing level of education. These problems are compounded by the non-conceptual approach to implementing solutions to resolve rural development issues. These problems need to be dealt with at all levels i.e. national, regional and local. The existing measures, mainly legislative and legal support, do not correspond with the importance of the issues at hand. At present, any development plans that are put forward are placed before local governments for approval. The local governments cooperate with LAGs to select those proposals that are realistic and can be supported from limited budgets. Unfortunately, development objectives that have the potential to work in larger territories often face major barriers “from above and from below”. This paper identifies those factors that would make it feasible to use the management staff of local action groups as coordinators in the given region. With their detailed knowledge of the region they are able to assist in targeting various forms of financial support where they are most needed, as well as being able to initiate cooperation at different levels that would contribute to the actual and complex targeting of that support. The management staff of local action groups are also aware that rural development cannot only rely on a wave of subsidies. However, these resources can be used to build a strong partnership between the public, private and non-profit sectors. Prosperous rural regions are those regions in which local businesses function with the support of local governments and where the level of the local (and/or regional) education system is successfully maintained or improved and to which educated people return after their studies in larger towns. LAGs may substantially contribute to the solution of the aforementioned issues.
2

Social Media as a Tool of Building Reputation and Identity of National Parks

100%
Korená K., Pártlová P.
Communication Today
|
2023
|
vol. 14
|
issue 1
116-135
EN
Social media have turned out to be a suitable tool of marketing communication that enables the virtual connection of individual public accounts (profiles) to share information, data and create conditions for the joint implementation of activities. The submitted study focuses on the evaluation of the use of marketing communication in nine selected European national parks. The study analyses data that indicates the level of using social networking sites for presenting the official profiles and websites in the context of building reputation and identity in order to determine to what extent national parks use suitable tools of marketing communication and what are its possibilities and limitations. Marketing communication was examined using the rhetorical and descriptive analysis of text, which enabled performing a content analysis focused on three main parts: Pathos, Ethos and Logos. Within the descriptive analysis, another part of the research dealt with communication focused on the issue of education, environmental protection and business activities in the area of tourism. A new formula for calculating Social Media Effectiveness was proposed, calculated at a global level. Based on the results obtained, Plitvice Lakes National Park was rated the best, while the results in terms of marketing communication were recorded in the case of the Swiss national park, National Park Saechsische Schweiz. The main barrier to marketing communication is the reluctance to use English as the main language of communication and in the case of the Facebook platform, a higher number of posts. The results also showed that good marketing communication has an impact on the number of visitors to national parks and the right combination of published posts influences the behaviour of national park visitors. Furthermore, we confirmed the influence of communication on the possibility to educate especially the younger generation through media platforms, which is a positive finding.
3
Content available remote

Effect of Non-Investment Measures upon the Stability of Agricultural Enterprises in the South Bohemian Region

81%
Jarmila S., Pártlová P., Jan V.
Littera Scripta
|
2016
|
issue 2
123-139
EN
The contribution deals with parametrization of multifunctional potential of enterprises with non-investment measures, including basic subsidy programs applicable in the programming period 2007 – 2013, using a set of agricultural enterprises in the South Bohemian region. Models of non-investment measures have been proposed, including basic subsidy programs, which have been, due to the expected increase of subsidies in 2014 – 2020, increased by coefficients in the interval 1.1 – 1.3. At the same time, we applied degression of the payments in three variants and based on the size category of the agricultural enterprise. The proposed models of non-investment measures investigated changes in solvency or financial health of the agricultural enterprises in 3 production categories typical for the South Bohemian region (mountain type, potato-oats type, potato type).
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