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PL
Artykuł mieści się w obrębie rozważań dotyczących zjawiska konsumpcji, w tym zwłaszcza jej przedmiot wego wymiaru. Celem pracy było przedstawienie przedmiotów pożądanych przez dzieci, a zatem ich pragnień i hierarchii wartości. Przedmiotem analizy w artykule są listy do św. Mikołaja tworzone przez uczniów klasy IV, V i VI szkoły podstawowej. Równocześnie jednak interesująca okazała się forma listów, które często nie realizują wzorca gatunkowego, a swoim kształtem zbliżają się do listy zakupów. Wśród upragnionych przez dzieci przedmiotów znalazły się gry komputerowe, sprzęty elektroniczne, a także elementy kategorii związanej z wyglądem zewnętrznym. Refleksje te plasują się na pograniczu socjolingwistyki i antropologii kultury.
EN
The article considers the phenomenon of consumerism, in particular its objective dimension. The aim of the study was to present objects desired by children, and therefore their desires and hierarchy of values. In this article some letters to St. Nicholas, which were created by the students of 4th, 5th and 6th class of primary school, are analysed. The form of letters is as interesting as their content. It often does not implement the genre pattern, and is similar to a shopping list. Among the coveted items children listed computer games, electronic equipment, as well as objects associated with appearance. These reflections are located on the border between sociolinguistics and cultural anthropology.
PL
“And You? How Much are You Lacking in Happiness?” The Socialization Abilities of AdvertisingIn this text Emilia Kałuzińska is trying to reconstruct socializing offer of advertising. For this purpose, she analyzes the linguistic picture of the world in the spoken texts ads shown on children’s channel. High vocabulary attendance in the field of buying and selling contributes to extract CONSUMPTION AREA, among which stands out exposing of NEWNESS, as well as LOANS that are in commercials autotelic value.Key words: media socialization, advertisement, child, Polish of consumer
PL
The author of the sketch chooses an unusual text as a object of analysis – a recording in which children, placed in the role of experts, say what wedding is and what it is connected with. The shape of the text is determined by the situation of the interview, therefore it has been treated from the perspective of theory of genres and registers. The analysis of children’s statements reveals some section of the vision of the world through the eyes of children. We learn how the young interlocutors perceive not only wedding itself but also love, family, relationships between a woman and a man, and finally, a woman and a man themselves.
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