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Online Media Audience during the Covid-19 Pandemic as an Active Amplifier of Disinformation: Motivations of University Students to Share Information on Facebook

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Tkáčová H., Maturkanič P., Pavlíková M., Slobodová Nováková K.
Communication Today
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2023
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vol. 14
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issue 2
154-167
EN
Disclosure of disinformation has attracted increasing attention in recent years. The society recognises that false reports pose a real threat to the credibility of information and, ultimately, to the security of society. On the Internet an active audience is a distributor of media content because they are convinced of its truth, and in the online environment they find it in other people. Therefore, the audience seems to be an active amplifier of disinformation (sharing), and thus explicitly as a creator of (unwanted) web content (sharing and commenting). People’s willingness to share disinformation is linked to people’s similar attitudes; it is related to the similarity of faith and to the perception of the message, considered as appropriate and interesting (“I like it”), etc. The term “homogeneity” turns out to be a key term in audience research, and experts speak about a phenomenon that in fact appears to be the main driving force for the dissemination of any content. The aim of the research is to identify and classify the factors that motivate university students to share information on the social networking site Facebook.
2

OPEN-AIR MUSEUMS – THE FUTURE OF THE PRESENTATION OF SPIRITUAL AND ARCHITECTURAL HERITAGE

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Rychnová L., Maturkanič P., Slobodová Nováková K., Pavlíková M.
Muzeológia a kultúrne dedičstvo
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2022
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vol. 10
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issue 1
5 - 18
EN
The origins of “open-air museums” date back to the nineteenth century and from the very beginning were closely linked to efforts to capture, preserve and present folk culture. However, during the course of the twentieth century, especially in its later part, the concept of open-air museums began to expand. Open-air museums were founded that focused on urban, industrial and military environments, ecological issues, or on charting the life of prehistoric and ancient cultures. Along with this, the methodological concept for this specific type of institution saw some development, and the interdisciplinary approaches expanded in response, covering a wide range of humanities as well as natural sciences. Besides the academic approach, a social and community overlap is also required from these institutions. This article poses the question of how the concept of open-air museums can continue to develop and what direction the role of presenting cultural heritage in an open landscape could take in the future. The arguments herein are based on the philosophical and spiritual dimension of man’s dwelling in the world and his relationship to the landscape in which he lives. We believe that the future of open-air museums should, wherever possible, focus on the preservation of monuments in their historical context and especially in their natural links in terms of landscape, urbanism and architecture. To ensure this concept remains sustainable, it is necessary that these monuments be involved in the life of villages and communities, ideally also on the basis of cooperation between academia and local entities, which are usually villages or municipalities and citizens’ initiatives. Examples of such a direction can be seen in the founding and running of Rochus Park in the Uherské Hradiště region and in the concept of the association of villages called Mariánská zahrada in the Jičín region, both in the Czech Republic.
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„Media Invasion“ Against Islam In The Context Of The Slovak Republic

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Tkáčová H., Al-Absiová E., Al-Absi M., Pavlíková M.
Media Literacy and Academic Research
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2021
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vol. 4
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issue 1
165-179
EN
The research of the stereotyping of Muslims and its consequences in the context of the Slovak Republic is highly topical and necessary. The complexity of this research is influenced by the fact that in Slovakia we do not yet have a proven research tradition in this field and there is also a lack of empirical research that would deal with this issue. A so-called mixed research strategy consisting of a combination of qualitative and quantitative research was used for our research purposes. In the qualitative part, we used the method of group interviews, through which we identify the most important sources of information from which respondents learn the most about Islam and topics that reflect the most about Islam in the media. In the quantitative part, an evaluation of the media presentation of Islam is carried out by means of a questionnaire, which is carried out in a research group of 110 respondents. The aim is to obtain, describe and analyse the image of Islam in contemporary media; it is exclusively a research of the media-mediated experience of respondents with Islam. The interpretation of the research puts the findings into a broader context of the issue, presents the most significant examples and consequences of the stereotyping of Muslims in the media and suggests perspectives for the greater inclusion of Muslims despite their cultural or religious differences from the majority population. The research was conducted between the months of April and September 2019.
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