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EN
The paper presents major areas of interest of social psychologists who research the Internet and its social context. The aim is to introduce the reader to this field, giving some guidelines. We briefly discuss the following issues: computer-mediated communication and online behaviour; identity and the internet; relations between internet activities and various aspects of life; patterns of usage; conducting research online. Most important publications in the area are reviewed, with special attention to works of Polish authors. We also present four articles included in this special issue of Social Psychology.
EN
Online surveys and experiments are increasingly common, yet they usually suffer from low response rates. However, some examples prove it is possible to design a study motivating people to participate and obtaining a satisfactory response rate. Such aspects of Internet research as choice of the population to investigate, organization of the study, mode and content of invitation to participation, and incentives for participants are discussed due to their importance for the response rate. Numerous methodological experiments, including some studies undertaken by the authors are reviewed. Detailed recommendations regarding motivating participants and increasing response rate are given.
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