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  1. 1 Feldy M.

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Feldy M.
e-mentor
|
2012
|
issue 4 (46)
77-81
EN
The article presents an image of online consumers, diagnosed on the basis of individual in depth interviews conducted with e-customers. Afterwards, the image is compared with a picture of online consumers that emerges from available statistical data. It allows formulating a few marketing tips for e-retailers.
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