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Country Market Selection in International Expansion Using Multicriteria Decision Aiding Methods

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Górecka D., Szałucka M.
Multiple Criteria Decision Making
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2013
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vol. 8
32-55
EN
Companies, facing globalization and technological revolution, are constantly forced to search for new ways to grow and develop. A profitable growth strategy can be built through international expansion. Recently it has become one of the few effective ways to develop and enhance the competitiveness of a company in response to the changing dynamics of the global economy. When a company is expanding its business operations to overseas markets a number of strategic decisions must be taken. The company must define the product it wants to market (what), the country market it wants to enter (where), the timing of entry (when) and the entry mode it wants to use (how). Consequently, the country market selection plays a critical role in shaping the performance of foreign activities and influences the future success of the company. This is a complex and difficult decision, requiring the company to analyse a wide spectrum of factors that affect both investment efficiency and effectiveness. The location selection in international expansion may be determined by general macroeconomic factors, demand factors, socio-political factors or cost factors. The purpose of this paper is to conduct a simulation of the market selection decision with the help of multi-criteria decision aiding methods based on the perspective of a dynamically developing company that is a leading manufacturer and distributor of hygiene, cosmetic and medical products.
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Application Of Mcda Methods and Stochastic Dominance Rules in the Entry Mode Selection Process in International Expansion

100%
Górecka D., Szałucka M.
Multiple Criteria Decision Making
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2014
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vol. 9
5-31
EN
When a company decides to enter overseas markets, it must take a number of strategic decisions, such as, for instance, a decision on the appropriate entry mode. The company has a wide array of choices: various forms of exporting, contractual modes such as licensing, franchising and management contracts, turnkey projects and subcontracting or equity-based modes including wholly-owned subsidiary or joint venture. The various entry modes differ greatly in resource commitment, degree of risk, level of control or profit potential. The appropriate choice of entry mode is a key element of the success of foreign operations and the future of the company. Hence, it is essential for the company to conduct a deliberate and conscious analysis of advantages and disadvantages of each entry mode from the point of view of internal and external factors that influence the choice of entry mode, taking into account the opinion of different participants of the decision- making process. The aim of this paper is to carry out the simulation of the entry mode selection, using MCDA methods and stochastic dominance (SD) rules, from the perspective of a dynamically developing company that manufactures and distributes hygiene, cosmetic and medical products for women, children and adults.
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Wyniki finansowe podmiotów z kapitałem zagranicznym w latach 2000-2011 na tle ogółu przedsiębiorstw w Polsce

100%
Szałucka M., Szóstek A.
Studia Ekonomiczne
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2013
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vol. 155
323-336
EN
The paper presents the selected economic results of entities with foreign capital operating in Poland in years 2000-2011. The analysis was carried out in relation to the economic results of total entities in Poland. It allowed the author to better assess the activities of entities with the foreign capital. The assessment of financial situation was based on profitability indicators (profitability rate of gross turnover, equity capital), financial liquidity indicators and gross profit.
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