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Źródła finansowania niemieckich przedsiębiorstw piłkarskich

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Grabowski A.
Nauki o Finansach
|
2014
|
issue 3(20)
102-114
EN
Progressive globalization and commercialization have had influence on the functioning of football enterprises. As a result the mode of action of those companies that today are more focused on the pursuit of equivalent of economic and sporting purposes has been changed. The development of actors appearing in the German 1.Bundesliga would not be possible without internal and external sources of financing. Among the most important ones are revenue derived from the organization matches, sponsorship and selling of media rights. It is also necessary to achieve numerous infrastructure investments by football enterprises owing to funds sourced from banking sector (mainly long-term loans). The result of the investment was the development of the necessary infrastructure – stadiums and training centres. Thus, the quality of the product that is offered i.e. football match, improved the range of services offered to consumers and sporting spectacle increased. Avoiding an excessive risk, diversification and professionalization of business and reasonable managers decisions led to a situation in which: a) since 2010 ownership of capital has exceeded liabilities, b) most of the subjects have achieved a positive financial result, c) turnover in 1. Bundesliga has regularly increased.
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Analiza rachunku satelitarnego sportu w krajach Unii Europejskiej

100%
Grabowski A.
Studia Ekonomiczne
|
2017
|
vol. 316
94-102
PL
Dynamiczny rozwój sportu na skutek komercjalizacji i profesjonalizacji spowodował wzrost znaczenia ekonomicznego dla gospodarek państw Unii Europejskiej. W efekcie koniecznym stało się stworzenie nowych narzędzi analizy i pomiaru tego fenomenu. Z inicjatywy Komisji Europejskiej opracowano definicję sportu oraz metodologię sporządzania rachunku satelitarnego sportu. Do prac nad znaczeniem sportu przystąpiło kilka państw, wśród nich Polska. Ich wyniki były następujące. Łączny popyt na dobra i usługi sportu w Polsce wynosił 32,1 mld zł, co stanowiło 2,26% PKB w 2010 r. Zatrudnienie w sporcie wynosiło 294,3 tys. osób, co stanowiło 2,09% ogółu zatrudnionych. Wartość dodana sportu wynosiła 23,1 mld zł.
EN
The dynamic development of the sport caused by commercialization and professionalization has led to its increased importance for economies of the countries of the European Union. For more accurate description and analysis of this phenomenon it became necessary to create a new measurement tools. On the initiative of the European Commission the definition of sport was developed. A group of Austrian researchers has developed a methodology for the preparation of a Sport Satellite Account. To work on the importance of the sport several countries joined, also Poland. The results were as follows. Total demand for goods and services of sports in Poland amounted to 32.1 bln PLN, which accounted for 2.26 % of GDP (2010). Employment in sport amounted to 294.3 thousand people, which accounted for 2.09 % of total employment in Poland. The added value of sport in Poland was 23.1 bln PLN.
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