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EN
The aim of the article is to show the changes that take place in new media and culture, and have an impact on the study of discourses. A structuralist paradigm, an iconic paradigm and a performative paradigm were chosen for the analysis. According to the author, these paradigms have the greatest influence on the cultural paradigm undergoing constant transformation. The most important consequence of the cultural turn is the interpretative and humanistic attitude used in media discourse research. It emphasizes the constructivist vision of cultural phenomena, cooperation and relations of various cultural practices, a departure from essentialism, narrative reading of texts, individual understanding and pragmatic use of a given text, as well as openness to numerous cultural contexts that expand its meaning.
EN
In the article the following terms have been revised: competences, communicative compe-tence, intercultural competence. The classification of some new competences required in glottodidactics has been suggested. In the presented model the intercultural competence has been included and its relationship with other competences has been described. The guidelines of Common European Framework of Reference for Languages have been discussed here. Educational application has shown how the new competences should be developed.
PL
Wobec zmian w edukacji glottodydaktycznej i kulturze konieczny jest rozwój nowych metod oraz poszerzanie pojęć w związku z pojawieniem się hipertekstów i e-literatury. Do dydaktyki języka obcego w sposób systematyczny należy włączyć dyskurs jako płaszczyznę odniesienia do tekstów. Ważną rolę powinien odgrywać dyskurs medialny. W artykule scharakteryzowano dyskurs medialny i teksty medialne przygotowane pod kątem zajęć z języka polskiego jako obcego na różnych poziomach biegłości.
EN
The article presents the foundations of the task method, its place in the media didactics, and the use of this method in the process of foreign language and culture teaching through Internet texts, tests and educational programs. The article also discusses a project of online lessons available on the websites of School of Polish Language and Culture at University of Silesia, Center of the Polish Language and Culture in the World at the Jagiellonian University and some other websites presenting Polish culture.
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