Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Refine search results

Journals help

  1. 2 Linguistica Silesiana

Years help

  1. 1 2009

  2. 1 2007

Authors help

  1. 2 Wojtaszek A.

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1

THE POLITENESS FRAMEWORK IN THE CONTRASTIVE STUDY OF POLISH AND ENGLISH COMMERCIALS

100%
Wojtaszek A.
Linguistica Silesiana
|
2007
|
vol. 28
81-95
EN
The theory of politeness formulated by Brown & Levinson (1987) seems to be the most extensive and detailed model, covering a wide variety of issues contributing to the linguistic expression of the phenomenon. It has been successfully used by many authors (e.g. Sifianou 1992) to account for the strategies used by communicators in a variety of contexts. The model has been developed to cover mainly the interpersonal, spoken type of communication. The present paper investigates the applicability of the theory to the description of the advertising discourse. As a special form of communication, with an untypical assignment of roles of the sender and the addressee of the message, and the predominant persuasive function, it is expected to reveal different tendencies in the use of politeness strategies, both in the communication between the characters appearing in the commercials, and along the sender-addressee dimension. Frequent application of stereotyping in the construction of advertising messages is another possibly significant factor. For the illustrative purposes the study uses contrastive samples of data, in the form of British and Polish advertisements, in the hope to discover certain tendencies prevailing in the advertising communication within the Polish and English environment.
2

INFORMATION PROCESSING AND RECALL OF FOREGROUNDED ELEMENTS IN POLISH PRESS ADVERTISEMENTS

100%
Wojtaszek A.
Linguistica Silesiana
|
2009
|
vol. 30
169-184
EN
The slogans and pictorial elements of press advertisements contain the most important elements of the message communicated to the viewers by the advertiser. They have to be formulated and composed in such a way as to ensure the most uniform reading and interpretation among potentially diverse recipients. It is interesting to what an extend such an effect would be reported by relatively homogenous respondents. The present study investigates the interpretation and recall of advertising slogans and foregrounded information by a group of 60 young people, following a short exposure to 5 press advertisements. It also attempts to compare the results to a previous research on mental processing of hidden and inconspicuous elements in press commercials (Wojtaszek 2007).
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.