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The Most Important Thing Is to Find a Way How to Teach Media Education in an Appropriate Way. Interview with Jan Jirák

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Oprala B., Bielik P.
Media Literacy and Academic Research
|
2018
|
vol. 1
|
issue 1
87-97
EN
The interview is focused on the key issues concerning the development of media literacy in the Czech Republic as well as the entire world. It focuses on the strengths and weaknesses of the implementation of media education within the conditions of Czech education, while considering the limits as well as challenges, which teachers and academics trying to get students acquainted with the media world have to face. Important parts of media literacy policies are the conceptual, methodological and theoretical materials that can have a significant impact on the successful establishment of media education in both school and out-of-school education. The interview highlights that even such conceptual materials and tools are subject to rapid obsolescence and it is necessary to continuously innovate and complement them, so that they can reflect the very dynamic development of the media as well as constant changes in the preferences or behaviour of the audience members. These arguments should also be taken into account when preparing future journalists and other media professionals, as well as in dealing with the issue of hybrid threats and fake news.
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