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MARKET VALUE CREATION (Kreowanie wartosci rynkowej)

100%
Tomasz K., Arkadiusz K.
Ekonomika i Organizacja Przedsiębiorstwa
|
2009
|
issue 4(711)
28-34
EN
The process of value creation depends on many decision variables that constitute the quality of the offer. The presented article focuses on the empirical simplification of the set of market instruments influencing market demand that have been grouped in four strategic options.
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