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EN
The organizational culture is one of key factors which can influence the organizational success in building the long-lasting domination of an enterprise. The article is an attempt to introduce and at the same time to present the understanding of the culture in terms of expected bearings which can explain why organizational individuals (or entire organizations) promote only the behaviors which are in accordance with the value and the mission of the enterprises. The author draws attention to the level of expectations and behavior, which is usually the result of team work. A lot of attention has also been paid to the phenomenon of crossing of two relations: organizational culture with the function of leadership. The author has also discussed the role of a manager as a means of shaping and supporting an organization culture in conditions of increasing competition.
EN
The modern business world is characterized by dynamic, changing markets and continuous technological advance. This article focuses on an issue related to a definition of the meaning of a man and his location in an organization that works in conditions of globalization. Certainly, the meaning of human as the source of knowledge in the development of organization is not a new subject. Knowledge is intrinsically linked to people and enables them to act. Modern organizations base their theory on the knowledge they can exploit to improve the competence of the employee, his loyalty and commitment to the company which aims at the competitive predominance. The identification of knowledge is necessary for the effective implementation of knowledge management system. Above all, presented theoretical analysis pinpoints mainly on discussing a man's role and psychological contract in managing the knowledge.
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