Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 2

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

The Active Customer in Logistics Services

100%
Dyczkowska J. A.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2019
|
vol. 53
|
issue 4
EN
This article describes the notion of “customer activity” in logistics services as an interaction with providers. We reviewed concepts of customer activity in services offered by logistics service providers (LSPs) in the food sector. We then analysed customer activity in transport, storage and management of services. We used a direct diagnostic survey for comparative analysis of groups of customers. The roles of LSPs in the supply chain and within the framework of cooperation in the business-to-business market are presented. Basic customer activities were examined by studying the supply chain, within which LSPs adapted their processes to the activities of their customers. The research results present the degree of customer activity in supply chains.Theoretical background: Customer activity in logistics services is mainly understood as part of interaction with providers. This study goes beyond this view by focusing on the independent activity of the customer in solutions related to transport, storage and the management of logistics services.Purpose of the article: The purpose of the article was to review concepts of customer activity in services offered by LSPs in food-sector supply chains; customer activity was characterised and applied in exploratory research.Research methods: A literature review, comparison of groups of customers, and a direct diagnostic survey method were all used.Main findings: The perspective of customer activity predominating among customers allows LSPs to pursue different activities on behalf of different groups of customers. This article contributes to research on logistics services while focusing on the concept of customer activity.
2
Publication available in full text mode
Content available

Marketing usług logistycznych w Polsce i Niemczech

100%
Dyczkowska J. A.
Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia
|
2017
|
vol. 51
|
issue 2
EN
The article covers marketing activities used by TSL companies. The purpose of the article was an analysis of marketing instruments on the market of logistics services in Poland and Germany. An analysis of literature and a comparative analysis of the services offered were used. The market of transport services in Poland was presented in comparison to selected European states. The elements of marketing realized in Poland and in Germany by the largest logistics operators and the image formed by them in both of these countries were presented. Their policy of social responsibility was emphasized in the article.
PL
W artykule zostały opisane działania marketingowe stosowane przez przedsiębiorstwa TSL. Celem opracowania była analiza instrumentów marketingu na rynku usług logistycznych w Polsce i Niemczech. Zastosowano analizę literatury i analizę porównawczą oferowanych usług. Zaprezentowano rynek usług transportowych w Polsce w porównaniu z wybranymi krajami europejskimi. Przedstawiono także elementy marketingu realizowane w Polsce i Niemczech przez największych operatorów logistycznych oraz kształtowany przez nich wizerunek w obu tych krajach. Ponadto zwrócono uwagę na prowadzoną przez nich politykę odpowiedzialności społecznej.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.