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EN
The main goal of this article is description of electronic commerce systems and their influence on economy. Paper describes costs and profits based on their usage in small and medium business.
PL
Głównym celem artykułu jest przedstawienie systemów elektronicznych zakupów oraz ich wpływu na gospodarkę. Referat opisuje koszty i zyski związane z używaniem poszczególnych systemów w małych i średnich przedsiębiorstwach.
EN
The main aim of the paper is to analyse the possibilities of using recruitment vortals on the job market in Poland. In the first part of the paper, the recruitment vortals in are characterised and categorised. Then the results of the surveys about portals are described and commented on from the point of view of the potential client and e-recruitment firm.
PL
Zasadniczym celem niniejszego artykułu jest analiza możliwości użycia wortali rekrutacyjnych na rynku pracy w Polsce. W pierwszej części artykułu przedstawiono kategoryzację i charakterystykę wortali rekrutacyjnych. Następnie zaprezentowano badania dotyczące wortali w Polsce z punktu widzenia potencjalnego klienta oraz firm używających Internetu w procedurze rekrutacji.
EN
The purpose of the paper is describing of the algorism of procedure regarding marketing strategies in normative formulation (with concentration on SMEs) on foreign markets, which make possible achieving market success. To these procedures are included: - creating of company position at home market basing on concentration strategy, - polyphase estimation of the attractiveness of foreign markets, - limited quantity of foreign markets for servicing, - preferring of the entering strategy connected with direct export, - careful selection of trade partner, - building of strong brand on foreign market, - specific segmentation and selection of target market, - standardization of marketing-mix, - wide using of Internet in marketing activity.
EN
The main goal of the article is comparative analysis of selected, ten biggest e-bookshops in Poland. E-Bookshops were compared as regards of: functionality, innovations, promotion and economic aspects. The last part of the article includes comparing report and summary.
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