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The Gender Gap in the Religiosity of Polish Society

100%
Mandes S.
Polish Sociological Review
|
2021
|
vol. 214
|
issue 2
221-240
EN
A gender gap in the religiosity of men and women is one of the classical topic of sociology and psychology of religion. Until recently, however, most of the researcher were conducted in Western European and the USA, which calls into question the thesis about the universality of this phenomenon. Hitherto no systematic analysis of gender gap in the religiosity was conducted for Poland. The following text has one descriptive and one explanatory purpose. It seeks to provide answers to the following questions: (1) Does the GGR exist in Poland, and, if so, to which extent and in which dimension of religiosity? Which GGR is persistent, and which changes over time?; and (2) Do structural variables or ideology explain the observed GGR change in time and in which dimension of religiosity? Do we observe the same trend across all dimensions of religiosity?
2

Wartości na sprzedaż. Budowanie wizerunku marki w mediach społecznościowych

63%
Mandes S., Strzyczkowski K.
Forum Socjologiczne
|
2018
|
vol. 9
201 - 218
EN
The aim of our article is to analyze the mechanisms of value creation on the example of the brand promoted by Ewa Chodakowska, a popular fitness trainer, the owner of a company selling products and services related to physical activity. At the beginning, we describe the recent changes in marketing theory, with special emphasis on the concept of marketing 3.0. In the second part of the article, we analyze the material collected on Ewa Chodakowska’s Facebook page and reconstruct the language and symbolic mechanisms of linking brand activity to a specific value system. As a result, we show the process of objectivation of abstract content (values) under the supervision of Ewa Chodakowska’s brand.
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