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EN
The purpose of this study is to develop a concept of market rivalry between firms for customers to clarify the mechanism of the competitiveness of production. The issue is to be able to research the impact of competitiveness upon consumers' welfare and economic growth. Simultaneously, the concept will be useful in critical analysis of micro-economic competition theory. The method is based on modelling the struggle basing upon precisely defined, unorthodox initial assumptions of struggle and assumptions concerning the structure of struggle dynamics. The results are the following theses: (a) the struggle between firms for customers is a necessity in case firms for demand-related reasons hold of the production capacity reserves, and their product is diversified; (b) the dynamics (growth, stability, decline) of production competitiveness depends upon the objective of the struggle between firms (maximalist, minimalist) and effectiveness in the implementation of such objective; (c) the dynamics (growth, stagnation) of production efficiency depends upon what type of struggle - offensive or defensive - prevails in the economy; (d) a company may achieve growth in production competitiveness without improving its production efficiency; (e) under the conditions of an open world market, offensive struggle method is more probable than in case of a closed national market. Concluding: the impact of production competitiveness upon consumer welfare and potential GDP growth is indirect - as the object of struggle between the firms for customers, the consequence of which is a pre-determined dynamics of production efficiency. However, acting as a factor determining the share of supply in the world market - competitiveness (international) bears direct impact upon the growth rate of actual GDP.
EN
Three problems plague the economic analysis of competitiveness perspective. First, it cannot define the proper essence of the notion of competitiveness. Second, most of the analyses of competitiveness suffer from methodological drawbacks. Finally, the empirical evidences about competitiveness especially concerning whole economy are devoid of any scientific value. The paper concludes with some suggestions about how and why the economic analysis of competitiveness has gone wrong.
Ekonomista
|
2008
|
issue 3
293-327
EN
The author presents model of rivalry among firms that constitutes a new theoretical concept in microeconomics. Using this model one is able to describe causal relation between competition and the dynamics of competitiveness of output. This faculty is absent in the equilibrium-based models of competition. The author builds his model on two, different from traditional approaches, assumptions: 1) the firm aims at the improvement/stabilization of the position of its products on the market; 2) customers, in their choices, are minimizing price/quality quotient among close substitutes. On the basis of this model the following sequence of dependencies results: definition of strategy - instruments of rivalry - purchases by buyers - effects of substitution - dynamics of competitiveness. Under conditions of demand uncertainty the firm attains better position if it is able to reduce this uncertainty in higher degree than its rivals.
Ekonomista
|
2007
|
issue 6
891-907
EN
Within the general framework of the model of political marketing in economy, political parties achieving their strategic goals tend to treat the economic policy in the instrumental way. The most important is the behaviour of the ruling party that faces the threat of the loss of the power even before the next elections. In order to hold office the ruling party tries to adjust their microstructural policy by following the changes in the current parliamentary configuration and assumable preferences of the voters. Such behaviour, that is characteristic for both opportunistic and formerly idealistic political parties, can be the reason of the instability of the microstructural policy. A possibility of this instability is a characteristic feature of the representative democratic system.
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