Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl

Results found: 5

first rewind previous Page / 1 next fast forward last

Search results

help Sort By:

help Limit search:
first rewind previous Page / 1 next fast forward last
1
Publication available in full text mode
Content available

Sprawozdanie z 29 Międzynarodowego Sympozjum Badawczego Public Relations BledCom 2022 Reboot: Should Organizations Rediscover Communication with Internal & External Stakeholders? (Słowenia, Bled, 1–2 lipca 2022 r.)

100%
Barlik J.
Studia Medioznawcze
|
2022
|
issue 3
1268-1272
2
Publication available in full text mode
Content available

Public Relations Theory III: In the Age of Publics, red. Carl H. Botan, Erich J. Sommerfeldt

100%
Barlik J.
Studia Medioznawcze
|
2023
|
issue 2
215-219
3
Publication available in full text mode
Content available

Egzekwowanie standardów czy edukowanie specjalistów? Dwa podejścia do etyki w amerykańskim public relations

100%
Barlik J.
Studia Medioznawcze
|
2015
|
issue 1 (60)
11-18
PL
Amerykańskie doświadczenia z etyką PR mogą być użyteczne przy rozstrzyganiu dylematów profesjonalnych i moralnych branży PR w Polsce. Po 50 latach obowiązywania kodeksu etyki PRSA, opartego o sankcje za nieetyczne zachowania, w 2000 r. powstała jego nowa wersja, skupiona na edukacji i na przedstawianiu pozytywnych wzorców. Uzupełniają ją zalecenia dla specjalistów PR, działania popularyzatorskie (miesiąc etyki PR), szkolenia dla członków PRSA, publikacje branżowe i aktywność naukowa dotycząca etyki PR.
EN
American experience with PR ethics could be useful in coping with professional and ethical dilemmas in Polish PR industry. Following 50 years of PRSA code of ethics based on punishing for unethical behaviors, its new version – launched in 2000 – focuses on education and setting positive examples. It is supported by professional advisories for PR specialists, awareness programs (like PR ethics month), trainings for PRSA members, trade publications and scientifi c research on PR ethics.
4
Publication available in full text mode
Content available

30. Międzynarodowe Sympozjum Badawcze Public Relations BledCom 2023: Public Relations and Sustainability, Słowenia, Bled, 30.06–1.07.2023 r.

100%
Barlik J.
Studia Medioznawcze
|
2023
|
issue 3
296-300
5
Publication available in full text mode
Content available

The role of PR in healthcare and social insurance reform in Poland and the United States

63%
Barlik J., Szporer M.
Central European Journal of Communication
|
2011
|
vol. 4
|
issue 1(6)
157-175
EN
We contrast public debate concentrating on Polish and American insurance industries and their positions in the healthcare and social insurance reforms announced by administrations of Donald Tusk in Poland and Barack Obama in the US. The analysis concentrates on the public debate and explores public appearances, speeches and documents generated by insurance industry associations, trade organizations, major corporations in the sector and public officials and assesses their wider impact. Media strategies and PR methods used by Polish and American businesses and organizations are identified in order to compare public relations industries in both countries, demonstrate common traits and obvious differences, as well as forecast future developments in public relations practices, especially in Poland.
first rewind previous Page / 1 next fast forward last
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.