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Fotografia w dziennikarstwie i reklamie – nowe trendy

100%
Uchańska A.
Studia Medioznawcze
|
2015
|
issue 1 (60)
107-116
PL
Korzystanie w mediach i reklamie z zasobów agencji fotografi cznych opartych na modelu microstock stało się obecnie standardem. Fotografi a microstockowa to zjawisko stosunkowo nowe. Jej rozwój jest związany z internetem i postępem technologicznym. W ostatnich latach na rynku medialnym dostrzeżono ciekawą niszę w postaci mniejszych fi rm, biznesów internetowych, start-upów i prywatnych użytkowników sieci, prowadzących swoje strony internetowe czy blogi. Jednocześnie doceniono potencjał fotografów-amatorów, dysponujących coraz lepszym sprzętem, i do tworzenia nowego typu agencji fotograficznych – microstocks – posłużono się modelem crowdsourcing.
EN
Nowadays there is nothing unusual in having recourse to stock photo agencies and microstock photo agencies, especially in the media and advertising industry. Microstock photography is a recent phenomenon, having strong connections with the development of internet and new technologies. This phenomenon might be seen as an interesting market niche because the content is primarily directed at smaller companies, online organizations/ internet companies, start-ups, and even individual web users. On the other hand it creates a chance for skilled amateur photographers using better equipment to sell their products. That is why the agencies are based on the crowdsourcing business model.
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Polska polityka medialna w zakresie cyfryzacji w ramach programów Unii Europejskiej

100%
Uchańska A.
Rocznik Bibliologiczno-Prasoznawczy
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2012
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vol. 15
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issue 4
87-102
EN
Even though EU member states are quite independent in creating their own media Policy, they abide by the general European rules. Current regulations were agreed upon in 2010 as the Digital Agenda for Europe, being part of the Europe 2020 programme. The main goals of the Agenda include digitalization, full broadband internet access and increased internet usage in public administration, commerce as well as in the political and social sphere. Polish digitalization activities are regulated by the Strategy for the Development of the Information Society in Poland introduced in 2008 and lasting to 2013.
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