Experiment provided evidence for the recruitment of social exemplars as reference points in judgments of traits. Making a judgment regarding one target-person facilitated making the same judgment regarding the other. As predicted this was more the case when the two targets were of the same sex and similar age (category-specific priming) then when they were not (cross-category priming). Both the category-specific and the cross-category priming effects appeared less consistently for self than for other social exemplars. Also, consistently with our model, both effects were facilitated by focusing on attribute-centered rather than on person-centered mental representations, particularly when the target of the priming task was relatively unfamiliar and the target of the test task was highly familiar.
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.