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1

EVALUATION AND DEVELOPMENT OF ENVIRONMENTAL AND HEALTH EFFICIENCY: CASE OF V4 COUNTRIES

100%
Lacko R., Markovič P., Šagátová S., Hajduová Z.
Ekonomický časopis (Journal of Economics)
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2020
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vol. 68
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issue 10
1040 – 1056
EN
The study deals with the topic of evaluation and comparison of environmental efficiency and efficiency of health care systems in the V4 countries during the period from 2009 to 2017. The uniqueness of this study lies in the comparison of two different types of efficiencies and in the selection of the object of research. The aim of this paper was to examine the possible relationship between environmental and health efficiency in the V4 countries and to reveal the common determinants of these efficiencies. We implemented the method of two-step Data envelopment analysis, in which, we determined the values of input CCR and BCC health and environmental efficiency in the first step and then in the second step, we used the method of truncated regression to verify the effects of selected determinants of computed efficiencies in V4 countries. Based on these analyses, we found that although there is no significant relationship between the values of health efficiency and environmental efficiency, some determinants significantly affect both types of efficiencies.
2

FINANČNÉ ROZHODOVANIE V PODMIENKACH OBMEDZENEJ RACIONALITY: ESKALÁCIA ANGAŽOVANOSTI V STRATOVÝCH PROJEKTOCH

100%
Markovič P., Šinský M., Šinský P.
Ekonomický časopis (Journal of Economics)
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2010
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vol. 58
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issue 1
3-16
EN
Financial decision-making is characterized by seeking the optimal solution, exploiting the available resources and utility maximizing under assumption of rational decision-making. Decision-making under uncertainty implicitly requires the acceptance of risk of states of the worlds and the acceptance of possible consequences of risk alternatives. On the contrary there are a lot of empirical examples of managers' propensity to the incorporation of irrelevant factors to the decision making process. Irrelevant factors are based on internal feeling of managers, elimination of regret with the aim to hide individual failure of managers and admitting mistakes of responsible managers. Conducted economic experiment focused on the escalation of commitment in losing projects.
3

MULTIFACTOR ANALYSIS OF ONLINE REPUTATION AS A TOOL FOR ENHANCING COMPETITIVENESS OF SUBJECTS FROM AUTOMOTIVE INDUSTRY

100%
Dorčák P., Markovič P., Pollák F.
Ekonomický časopis (Journal of Economics)
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2017
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vol. 65
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issue 2
173 – 186
EN
The paper discusses the issue of online reputation, more specifically the ways and methods of its measurements in selected entities operating in the automotive sector. A thorough multifactor analysis of reputation in the virtual world of the internet was conducted on a specific sample of entities/subjects – Top 15 European bestselling car brands of year 2014 operating on a selected market. Using a careful statistical testing, relationships between factors were examined in order to identify and describe basic facts affecting online reputation of selected entities in the hyper competitive market environment of the internet. The findings identified by the analysis conducted on the selected part of the global market, can be effectively used in any market for the purpose of increasing competitiveness of selected entities from (not only) automotive industry. Patterns and variables affecting virtual reputation of these entities are relatively invariable across the global internet market.
4

IMPACT OF CORONAVIRUS PANDEMIC ON CHANGES IN E-CONSUMER BEHAVIOUR: EMPIRICAL ANALYSIS OF SLOVAK E-COMMERCE MARKET

100%
Markovič P., Pollák F., Vavrek R., Kostiuk Y.
Ekonomický časopis (Journal of Economics)
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2022
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vol. 70
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issue 4
368 – 389
EN
The issue of the impacts of the COVID-19 pandemic on the economy is highly topical at a time of gradual economic recovery. The study presents the results of more than a year and a half of empirical research on changes in consumer behaviour patterns of Slovaks obtained through an analysis of their online interactions with the five main representatives of the e-commerce industry. During both pandemic waves B2C and C2B interactions of a sample of more than half a million customers in the Facebook social network environment were systematically recorded. Subsequently, the data were compared with the reference period one year after the historically first lockdown. The results suggest that during the pandemic, customers switched into completely new patterns of consumer behaviour aimed at maximizing benefits. However, as the pandemic progressed, these patterns combined with the pre-pandemic standard behaviour and created a new, relatively stable evolving trend. This economically significant trend must be considered in business practice.
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