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EN
The increasing trend concerning loosing respect towards honoured authorities can nowadays be observed in most of the areas of social life. This refers also to universities and decreasing respect towards academics. The study at Karol Adamiecki Univeristy of Economics in Katowice, focused on structure and hierarchy of values declared by its students, were expected to reveal whether this assumption is true. The study characterized reasons for and directions of change in the declared hierarchy of values among the young. It was of high importance to diagnose the core of interactions between students and academics, i.e. to answer a question whether academics employed by the University are perceived by the students as persons whose personal approach and behaviours could be followed. The results show that nowadays academic is not respected as an authority for her/his students. The way to regain respect seems to be based on reinforcement of traditional master (tutor) – student relations, as university is this particular place where this kind of interrelations should develop. The task of building this relation needs time and efforts, as well as sets a high standard for academics to present unimpeachable ethical approach as well as openness towards students and dynamic changes in the environment.
EN
Objectives: This article aims to provide a theoretical analysis of communication in public institutions with regard to ethical values and norms. More specifically, the objective is to try to understand how ethics is anchored in communication systems in organizations acting on behalf and for the community. Research Design & Methods: The paradigm which the authors refer to is the social communication theory, theories of professional ethics and writings of management specialists who work in the field of organisational communication. Findings: While exploring the literature in the said fields, the authors draw analytical conclusions regarding values and norms which should (normative approach) characterise the system of internal and external communication in public institutions, undertaking an attempt to build a theoretical model at the same time. Implications / Recommendations: The analysis shows that the values and norms necessary for public institutions to operate properly are connected primarily with the need for all groups of stakeholders focused around this process to co-operate. Contribution / Value Added: The authors try to organise the values and norms typical for communication systems in public institutions into a model.
EN
The subject of responsibility has lately become very important in the context of the economic crisis. In economy, it took the form of social responsibility. It concerns activities additionally undertaken by organizations in order to establish correct relations with their employees and society, as well as with regard to the natural environment. Therefore, a very important role is played by the ethos of the undertaken socially responsible actions. To a large extent it is reflected in the ethical dimension. Thus, in enterprises, codes of ethics have become a base of axiology in building of the organization cultures. Unfortunately, Polish companies – as shown in the paper – still attach a minor role to the ethical dimension of business.
PL
Praca menedżera jest specyficzna. Odpowiada ona bowiem nie tylko za potrzeby firmy, ale także za tworzenie odpowiednich relacji interpersonalnych. Dlatego też osoba zarządzająca oprócz tego, że powinna być odpowiednio przygotowana pod względem merytorycznym do wykonywania swej pracy, powinna mieć także odpowiednie przygotowanie etyczne. Okazuje się bowiem, iż pełniona przez nią rola nie ma wyłącznie wymiaru ekonomicznego, ale w znacznej mierze obciążona jest ładunkiem odpowiedzialności moralnej. Sprzyja to pojawieniu się przeróżnych dylematów moralnych, które nie zawsze można łatwo rozwiązać, odwołując się do reguł prawa stanowionego. W takim przypadku ostateczną instancją doradczą, a zarazem rozsądzającą staje się własne sumienie menedżera. Ważnym jest przeto, by było ono właściwie ukształtowane, a przez to miało siłę wiążącą w podejmowaniu właściwych decyzji. Pomocą dla właściwego ukształtowania sumienia mogą być kodeksy etyczne. W przypadku kadry zarządzającej warto odwołać się do Kodeksu Etyki Menadżera. Dodatkową pomocą może stać się norma personalistyczna, nakazująca afirmację godności każdej osoby.
EN
Manager’s work is specific. It tackles not only the specific needs of a company but also creation of appropriate interpersonal relations. Therefore, a manager, even though having sound content-related background, to perform her/his work should also have adequate ethical formation. It turns out that managerial role encompasses not only the economic dimension, but also contains loads of moral responsibility. This leads to emergence of various moral dilemmas that cannot be easily solved by referring to the rules of statutory law. Conscience is though the final advisor and point of reference. It is important, therefore, that the conscience is properly shaped so that it could be a binding force in making right decisions. Codes of ethics might be helpful for the proper formation of the conscience. It is worth for executives to refer to the managers’ code of ethics. The personalistic norm, requiring affirmation of every person’s dignity, might also be helpful.
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